PRINT STILL MATTERS Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full […]
Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]
If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]
Businesses Stay in Business with Print and Branding Print does still matter to businesses. It is an agreed upon backup procedure for businesses that need and require a basic platform for perpetuation of their business and brand name. It acts as a support system for the physical everyday operation of a business through printed guidelines […]
We live in an exciting time in the world of business. While just a few short decades ago we were primarily limited to our geographic region to market products and services, today we can make money while we sleep by utilizing the Internet and various other technological devices. While it’s important to keep up with […]
Fundraising is one of the most important aspects of managing a non-profit — if not the most important aspect. Nevertheless, donors can become fatigued, especially if they are constantly being solicited. Creating unique, fun, and friendly fundraising ideas is the best way to keep your community engaged so the money keeps coming in and your […]
How to get the best design for your marketing and mailing pieces.
One of the most effective methods to boost a campaign is print. Print is tangible, memorable, and powerful. But where do you start? Pinterest is a great way to share, gather, and gauge ideas. With your boards, you can share pins from others or make your own pins based on articles, quotes, images and more. […]
What’s your story? How can businesses and non-profits benefit from telling stories and connecting with their audience.
We loved this! We think it’s a current problem getting the message out through all of the other information competing for our audience’s time and attention. In 1885, Thomas Smith wrote this in Successful Advertising. He calls it Effective Frequency and claims 20 touches is necessary. Just think, now we have so many more opportunities […]