Benefits of Branded Apparel

Branded apparel can be as simple as your company name embroidered on a dress shirt and as complex as a full color logo, graphics, and text printed from seam to seam. It’s a great marketing tool that is advertising your company while not being interpreted as advertising. People see it, it has a positive psychological […]

3 Ways to Get Clients to Remember You

Getting clients is a crucial part of your success in business, but it’s only half the battle. One often overlooked aspect of business is making yourself memorable to clients, so they become repeat customers and even refer people to you. Although getting people to remember you and your business is no small feat, there are […]

Stories to Promote Your Business

Are you looking for a way to get more attention to your business or organization? Are you feeling like you aren’t getting your message across in a way that is connecting with your audience? One of the most effective ways to connect is through stories. We are captivated by story. A big message in the […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]

4 Reasons Print Still Matters to Businesses – It Starts With Branding

Businesses Stay in Business with Print and Branding Print does still matter to businesses. It is an agreed upon backup procedure for businesses that need and require a basic platform for perpetuation of their business and brand name. It acts as a support system for the physical everyday operation of a business through printed guidelines […]

Three Reasons Small Businesses Should Continue Marketing with Print

We live in an exciting time in the world of business. While just a few short decades ago we were primarily limited to our geographic region to market products and services, today we can make money while we sleep by utilizing the Internet and various other technological devices. While it’s important to keep up with […]

5 Unique Fundraising Ideas You’ve Never Done

Fundraising is one of the most important aspects of managing a non-profit — if not the most important aspect. Nevertheless, donors can become fatigued, especially if they are constantly being solicited. Creating unique, fun, and friendly fundraising ideas is the best way to keep your community engaged so the money keeps coming in and your […]