More Psychology of Color

Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]

Psychology of Color

Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange. When designing your marketing materials, […]

Digital Cost to the Environment

Who hasn’t gotten an email that says something like ‘think before you print’ in the footer? The paper industry has been an easy scapegoat for environmentally concerned folks needing to point the finger somewhere. It’s true…producing paper generally involves chopping down a tree. But is printing that email harming or potentially helping the environment? Let’s […]

Benefits of Branded Apparel

Branded apparel can be as simple as your company name embroidered on a dress shirt and as complex as a full color logo, graphics, and text printed from seam to seam. It’s a great marketing tool that is advertising your company while not being interpreted as advertising. People see it, it has a positive psychological […]

3 Ways to Get Clients to Remember You

Getting clients is a crucial part of your success in business, but it’s only half the battle. One often overlooked aspect of business is making yourself memorable to clients, so they become repeat customers and even refer people to you. Although getting people to remember you and your business is no small feat, there are […]

Stories to Promote Your Business

Are you looking for a way to get more attention to your business or organization? Are you feeling like you aren’t getting your message across in a way that is connecting with your audience? One of the most effective ways to connect is through stories. We are captivated by story. A big message in the […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]