How to keep those New Year’s resolutions!

New Year’s resolutions. By the time you are reading this, you may have already started and stopped a few. Could it be true that only about 8% of New Year’s resolutions stick?! Here are 8 ideas to help you be in that 8%: Break down your resolution into doable specific parts. “Lose 10 pounds” does […]

Solving a Problem

With a boss who describes himself as the Chief Problem Solver, you can bet that the atmosphere around Porath Print Source is one of ‘how can we figure out the best way to do this?’ There’s not a single project that comes through our door that doesn’t get multiple eyes looking at it and giving […]

marketing wisdom from 1885!

We loved this! We think it’s a current problem getting the message out through all of the other information competing for our audience’s time and attention. In 1885, Thomas Smith wrote this in Successful Advertising.  He calls it Effective Frequency and claims 20 touches is necessary. Just think, now we have so many more opportunities […]

The Importance of Organizational Culture

What does your organizational culture say about you and your business? The organizational culture of a company constitutes a number of different values and attitudes that dictate the way people working for that company act and think, and serves as an important tool in promoting unity and teamwork. The long term success of any organization […]

Brainstorming in the 21st Century

Writer’s block, brain freeze, creative stagnation, all happen to the best of us but there comes a time when we have to rally the troops and participate in a brainstorming session. Brainstorming was introduced in the 1950’s as a way to break through organizational rigidity and release creativity. More recently E-Brainstorming surfaced as a concept […]

What’s Your Plan Today?

Benjamin Franklin eloquently penned the unforgettable phrase “If you fail to plan, you plan to fail.” Everyone’s day is made up of mini tasks which contribute to accomplishing the goal for the day. In many cases the goals set for each day play an integral role in completing a major goal set for a month, […]