Solutions: Branded Shirts and Fleeces

Branded shirts and fleeces (corporate apparel) offer a lot of benefits to a business or organization. On the employee side, other than the ease of dressing in the morning, wearing corporate apparel gives a stronger identity with the company’s values, mission, and goals. On the customer side, employees wearing corporate apparel appear as both brand […]

5 Proven Ways to Stay Front and Center

The world of commerce is shrinking every day. No longer are your customers or employees only people who live in your town. Now they’re all over the country and the globe. Your sales manager may be in Des Moines, your assistant in Phoenix, and your Web designer in the Philippines. Staying in front of your […]

New Years resolutions

With the new year fast approaching, it’s inevitable that our thoughts turn to setting intentions and resolutions for the coming year. Before doing that, it might be helpful to take a look back. After all, it’s hard to know where you want to go, if you don’t know where you’ve been! Often our inclination is […]

Digital or Offset lithography?

The two most common ways to print these days are digital and offset lithography. Digital printing (think sophisticated, hi-res copier) is a thermal process requiring the powdery toner to be heated to bond to the paper. Toners, not ink, are used to create a full pallet of color that approximate those possible with offset lithography, traditional […]

Solutions: Member book

Now some people might think that in the age of smart phones and digital address books there is no need for a printed member book, but they serve a much larger function than just supplying addresses. There is a lot of research that physical print makes an emotional connection in ways that digital simply cannot. […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]

Postal Decrease

On April 10, 2016, the USPS decreased the postage on first-class letters and postcards as well as international stamps. Yes, you read that right – a decrease in postage! The last time there was a decrease in postage was almost 100 years ago in 1919! Postage was increased from 2 cents to 3 cents in […]

Spring Clean your Office!

The seasons are changing and thoughts of Spring cleaning are in the air! It’s a great opportunity to tidy up things at the office as well. Here are a few tips: Clear away everything within arm’s reach except for things you need immediately. Extra office supplies, papers, cups, etc. need to find a home out […]

3 Keys to Creating an Effective Direct Mail Piece

Direct mail is an effective and affordable way to reach new customers and maintain old ones. Good direct mail pieces require more than a mailing list and a postcard. You need a strong concept, targeted lists, and to keep a close eye on cost. An effective mailing piece stands out in mailboxes and speaks to […]