Solutions: Gate Fold

Powerful graphics are important for bringing attention to your printed project and adding a fold or two can be just what it needs to add that extra punch to make it memorable. Some folds require die cutting because of their size or shape – but the Gate Fold can be integrated into a piece very […]

5 Things You Should Know About Fundraising

Fundraising is an important part of the development process for many companies. Without fundraising, it would be tough for many companies to reach their goals. However, before starting the fundraising process, there are some factors that companies must take into consideration. With that said, here are 5 things that you should be aware of before […]

Solutions: Self-mailing package

Usually when we think of sending out a mailing, unless it’s a postcard it usually involves an envelope. But it doesn’t have to always be that way! With some ingenuity and folding techniques, the printed piece itself can be the mailer – and can even be designed to carry something along with it. As you […]

New Years resolutions

With the new year fast approaching, it’s inevitable that our thoughts turn to setting intentions and resolutions for the coming year. Before doing that, it might be helpful to take a look back. After all, it’s hard to know where you want to go, if you don’t know where you’ve been! Often our inclination is […]

Why you want Secure Laser Checks

      Check fraud runs into the tens of billions of dollars per year according to the FBI. It’s estimated that over 1 million checks are forged EVERY DAY in the US. Even as the use of checks is dwindling, paper checks remain the payment type most susceptible to fraud. The most common techniques […]

How Fonts and Color Affect Packaging

We’ve talked about how important paying attention to your packaging can be in influencing your customer’s buying decisions. Here are a few things to pay attention to: Fonts and Typography. There are two things to pay attention to here. The readability of your font and the personality of your font. The personality of your font?! […]

Solutions: Invoice envelopes

With our recent re-branding, we decided to put our money where our mouth was. There are so many opportunities that businesses fail to take advantage of to get the word out about what they do. And one of those places is envelopes. Sure invoices can go out in plain window envelopes with a perfunctory return […]

Packaging matters!

Despite all of the admonitions to not judge a book by its cover, it’s nearly impossible to do. Our brains are programmed to judge by our senses – originally as a protective mechanism of the more life or death type than the type of situation we run into on the library shelves, no doubt. Just […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

Don’t Believe the Hype – Why You Still Need Direct Mail Marketing

Modern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan. Postal mailboxes have no […]