Packaging matters!

Despite all of the admonitions to not judge a book by its cover, it’s nearly impossible to do. Our brains are programmed to judge by our senses – originally as a protective mechanism of the more life or death type than the type of situation we run into on the library shelves, no doubt. Just […]

Do You Have A Print Marketing Strategy?

  PRINT STILL MATTERS Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full […]

Don’t Believe the Hype – Why You Still Need Direct Mail Marketing

Modern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan. Postal mailboxes have no […]

Help People in Need: Ways to Make a Charitable Donation

The statistics on global poverty are extremely overwhelming. 1.3 billion individuals live in extreme poverty and more than 3 billion people live on less than $2.50 a day. Additionally, 3.805 million people worldwide do not have enough food to eat (Do Something, 2016). These underprivileged individuals are disadvantaged when it comes to having proper clothing, […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]

What to do during the RNC.

If you don’t want to fight the crowds trying to take advantage of the free admission to the Rock and Roll Hall of Fame – check out some of the fun things available in Northern Ohio in the middle of July. FESTIVALS: FliteFest – July 14-17 – www.flitefest.com Learn about and build your own radio-controlled aviation. Hudson […]

Solutions – Wine holder

A summer conference was the perfect opportunity to be creative with the theme and really make a splash. Beautiful wine carriers were embossed with the name and logo of the organization, wine labels were designed in line with the conference theme and then personalized tags were affixed. The result was stunning and really carried the […]

4 Reasons Print Still Matters to Businesses – It Starts With Branding

Businesses Stay in Business with Print and Branding Print does still matter to businesses. It is an agreed upon backup procedure for businesses that need and require a basic platform for perpetuation of their business and brand name. It acts as a support system for the physical everyday operation of a business through printed guidelines […]

Three Reasons Small Businesses Should Continue Marketing with Print

We live in an exciting time in the world of business. While just a few short decades ago we were primarily limited to our geographic region to market products and services, today we can make money while we sleep by utilizing the Internet and various other technological devices. While it’s important to keep up with […]