Don’t Forget the Envelope!

Direct mail pieces are a design challenge in and of themselves. Often, they are postcards or self-mailers (larger pieces that are folded down with an integrated mailing panel) which are designed to be eye-catching and convey information and stand out in the pile of mail in the box. They have the advantage of being ‘naked’ […]

What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]

Your Businesses Printing Partner

The single biggest mistake startup companies make is failing to maintain sufficient cash flow. However, an often unrecognized villain in this mix is failure to restrain overhead expenses. In other words, spending too much on the wrong things can cut your business off at the knees. But the good news is, spending just enough on […]

3 Ways to Get Clients to Remember You

Getting clients is a crucial part of your success in business, but it’s only half the battle. One often overlooked aspect of business is making yourself memorable to clients, so they become repeat customers and even refer people to you. Although getting people to remember you and your business is no small feat, there are […]

Solutions: Self-mailing package

Usually when we think of sending out a mailing, unless it’s a postcard it usually involves an envelope. But it doesn’t have to always be that way! With some ingenuity and folding techniques, the printed piece itself can be the mailer – and can even be designed to carry something along with it. As you […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

Do You Have A Print Marketing Strategy?

  PRINT STILL MATTERS Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full […]

Don’t Believe the Hype – Why You Still Need Direct Mail Marketing

Modern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan. Postal mailboxes have no […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]