What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]

Solutions: Gate Fold

Powerful graphics are important for bringing attention to your printed project and adding a fold or two can be just what it needs to add that extra punch to make it memorable. Some folds require die cutting because of their size or shape – but the Gate Fold can be integrated into a piece very […]

5 Things You Should Know About Fundraising

Fundraising is an important part of the development process for many companies. Without fundraising, it would be tough for many companies to reach their goals. However, before starting the fundraising process, there are some factors that companies must take into consideration. With that said, here are 5 things that you should be aware of before […]

Your Businesses Printing Partner

The single biggest mistake startup companies make is failing to maintain sufficient cash flow. However, an often unrecognized villain in this mix is failure to restrain overhead expenses. In other words, spending too much on the wrong things can cut your business off at the knees. But the good news is, spending just enough on […]

Solutions: Self-mailing package

Usually when we think of sending out a mailing, unless it’s a postcard it usually involves an envelope. But it doesn’t have to always be that way! With some ingenuity and folding techniques, the printed piece itself can be the mailer – and can even be designed to carry something along with it. As you […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

3 Keys to Creating an Effective Direct Mail Piece

Direct mail is an effective and affordable way to reach new customers and maintain old ones. Good direct mail pieces require more than a mailing list and a postcard. You need a strong concept, targeted lists, and to keep a close eye on cost. An effective mailing piece stands out in mailboxes and speaks to […]

5 Facts About Business Cards That Might Surprise You

Business cards remain one of the clearest ways for a professional to make their name and presence known to people in the world of commerce. Whether attending a professional event or a social meeting, giving your card to someone indicates that you’re interested in connecting. Digital has not killed the business card star:  When MTV […]

Start with the Envelope!

“Start with the envelope!” That’s what Joe, our Millcraft paper rep, said when asked what advice he would give to our customers. “People put so much time and thought into what goes into the envelope and pick the envelope as an afterthought. It’s the first thing people see. If it’s not appealing, they aren’t going […]