Solutions: Self-mailing package

Usually when we think of sending out a mailing, unless it’s a postcard it usually involves an envelope. But it doesn’t have to always be that way! With some ingenuity and folding techniques, the printed piece itself can be the mailer – and can even be designed to carry something along with it. As you […]

How Fonts and Color Affect Packaging

We’ve talked about how important paying attention to your packaging can be in influencing your customer’s buying decisions. Here are a few things to pay attention to: Fonts and Typography. There are two things to pay attention to here. The readability of your font and the personality of your font. The personality of your font?! […]

Packaging matters!

Despite all of the admonitions to not judge a book by its cover, it’s nearly impossible to do. Our brains are programmed to judge by our senses – originally as a protective mechanism of the more life or death type than the type of situation we run into on the library shelves, no doubt. Just […]

Digital or Offset lithography?

The two most common ways to print these days are digital and offset lithography. Digital printing (think sophisticated, hi-res copier) is a thermal process requiring the powdery toner to be heated to bond to the paper. Toners, not ink, are used to create a full pallet of color that approximate those possible with offset lithography, traditional […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

Solutions: Member book

Now some people might think that in the age of smart phones and digital address books there is no need for a printed member book, but they serve a much larger function than just supplying addresses. There is a lot of research that physical print makes an emotional connection in ways that digital simply cannot. […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

5 Reasons Your Nonprofit Needs a Brand

If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]

Three Reasons Small Businesses Should Continue Marketing with Print

We live in an exciting time in the world of business. While just a few short decades ago we were primarily limited to our geographic region to market products and services, today we can make money while we sleep by utilizing the Internet and various other technological devices. While it’s important to keep up with […]

Solutions: layered invitation

A customer came in wanting to replicate an invitation they received from an acquaintance. As you can see in the images below, it was quite intricate involving 4 panels set at different angles to create a stunning effect. Our fabulous production manager Mike put together a template so each piece was placed correctly and the […]