Psychology of Color

Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange. When designing your marketing materials, […]

Solutions: Eye Catching Mailer

We were so excited about this mailer – it’s fun and eye catching and who wouldn’t open it to find out what’s inside….and then once they open it and are pulling the horse out ahead of the others. Sure to bring a smile and a response. The envelope is just as important as what’s inside […]

Get more for your mailings

We are big fans of direct mail – obviously! Even apart from being printers, we’re big fans of direct mail. More than ever, direct mail is the best way to get attention to your message. It’s true that e-mail marketing is ‘free’ – no printing and no postage, which admittedly do cost money. All of […]

Best Business Card Advice

Business cards. People were predicting they were going to be long gone with the advent of smartphone apps that store contact information at a tap of the finger. But they were wrong. Business cards are still a key way of sharing your contact information – and often provide that super important first impression. Here are […]

Solutions: Yard Signs

With primaries next week and elections coming soon, yard signs will be peppering the landscape. But it’s not just politicians who are fond of this method of getting the word out! Summertime brings a demand for yard signs from organizations wanting to bring attention to their fund-raising events. Drive around and you’ll see them – […]

Make Your Business Card Work for YOU

Why a Business Card is More Than Just a Business Card On the surface, a business card provides you with a fast and convenient way to provide your contact information to potential clients, colleagues, and others you meet over the course of a day. However, business cards can also provide you with much more than […]

Don’t Forget the Envelope!

Direct mail pieces are a design challenge in and of themselves. Often, they are postcards or self-mailers (larger pieces that are folded down with an integrated mailing panel) which are designed to be eye-catching and convey information and stand out in the pile of mail in the box. They have the advantage of being ‘naked’ […]

What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]

Solutions: Gate Fold

Powerful graphics are important for bringing attention to your printed project and adding a fold or two can be just what it needs to add that extra punch to make it memorable. Some folds require die cutting because of their size or shape – but the Gate Fold can be integrated into a piece very […]

Your Businesses Printing Partner

The single biggest mistake startup companies make is failing to maintain sufficient cash flow. However, an often unrecognized villain in this mix is failure to restrain overhead expenses. In other words, spending too much on the wrong things can cut your business off at the knees. But the good news is, spending just enough on […]