Don’t Forget the Envelope!

Direct mail pieces are a design challenge in and of themselves. Often, they are postcards or self-mailers (larger pieces that are folded down with an integrated mailing panel) which are designed to be eye-catching and convey information and stand out in the pile of mail in the box. They have the advantage of being ‘naked’ […]

Benefits of Branded Apparel

Branded apparel can be as simple as your company name embroidered on a dress shirt and as complex as a full color logo, graphics, and text printed from seam to seam. It’s a great marketing tool that is advertising your company while not being interpreted as advertising. People see it, it has a positive psychological […]

How Effective is Your Non-Profit Marketing?

Our very own Rachel Gordon was highlighted as a Grow Your Business – Cleveland expert. Click on the video below to get some great tips on how to make your non-profit marketing as effective as possible. Visit their website at http://gybcle.com to see more!

Solutions: Fans!

Summer and hot weather is right around the corner. Yes, there is air conditioning – but not everywhere and not always effective. Think about any event leading people to congregate and you’re looking at an event that could use a fan…with your branding on it! And branding doesn’t necessarily mean corporate – these fans are […]

What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]

5 Things You Should Know About Fundraising

Fundraising is an important part of the development process for many companies. Without fundraising, it would be tough for many companies to reach their goals. However, before starting the fundraising process, there are some factors that companies must take into consideration. With that said, here are 5 things that you should be aware of before […]

4 Do’s and Don’ts for a Successful Donation Campaign

How to Run a Successful Donation Campaign On the surface, starting and running a donation campaign sounds rather simple. However, most of those who have run successful donation campaigns will tell you it is anything but easy. Developing a solid plan for running a successful donation campaign takes time, and there are multiple steps involved […]

Your Businesses Printing Partner

The single biggest mistake startup companies make is failing to maintain sufficient cash flow. However, an often unrecognized villain in this mix is failure to restrain overhead expenses. In other words, spending too much on the wrong things can cut your business off at the knees. But the good news is, spending just enough on […]

What is Cross Media Marketing?

While cross-media marketing is one of the new buzz words in advertising, it is a concept that has actually been around for a long time. Just think of all of the different types of advertising that have come along: Wall and rock paintings date back to 4,000 BCE; sales messages on papyrus discovered in Egypt date […]

Don’t Believe the Hype – Why You Still Need Direct Mail Marketing

Modern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan. Postal mailboxes have no […]