Four Benefits of Snail Mail

A lot of the talk around email versus snail mail presents it as an either/or proposition. Like everything in life, this debate does not have a clear winner and the answer generally starts with ‘it depends…’ Obviously, being in the print industry we are a bit biased towards snail mail – but that might be […]

Postal Decrease

On April 10, 2016, the USPS decreased the postage on first-class letters and postcards as well as international stamps. Yes, you read that right – a decrease in postage! The last time there was a decrease in postage was almost 100 years ago in 1919! Postage was increased from 2 cents to 3 cents in […]

4 Reasons Why Print Should Remain Part of Your Marketing Campaign

Print Is Still An Effective Marketing Tool With the increasing popularity of digital marketing and social media, some might say that print is dead. That rumor started in the 80’s movie Ghostbusters: not exactly scientific reasoning! As long as consumers have senses, supervisors want measurable results, and businesses want to distribute their message in a […]

How to keep those New Year’s resolutions!

New Year’s resolutions. By the time you are reading this, you may have already started and stopped a few. Could it be true that only about 8% of New Year’s resolutions stick?! Here are 8 ideas to help you be in that 8%: Break down your resolution into doable specific parts. “Lose 10 pounds” does […]

Solutions – calendars!

When you’re looking for something that will keep you in your customers minds throughout the year – think calendars! There are so many options – wall calendars, blotter calendars, desk calendars, keyboard calendars, small, large, at a glance, spiral bound, stapled…you get the picture. The key is in the personalization. You don’t have to bowl […]

Start with the Envelope!

“Start with the envelope!” That’s what Joe, our Millcraft paper rep, said when asked what advice he would give to our customers. “People put so much time and thought into what goes into the envelope and pick the envelope as an afterthought. It’s the first thing people see. If it’s not appealing, they aren’t going […]

marketing wisdom from 1885!

We loved this! We think it’s a current problem getting the message out through all of the other information competing for our audience’s time and attention. In 1885, Thomas Smith wrote this in Successful Advertising.  He calls it Effective Frequency and claims 20 touches is necessary. Just think, now we have so many more opportunities […]

marketing wisdom

I remember hearing a number of years ago that the marketing wisdom was that it took at least 3 touches before you had a customer’s attention. With every passing year that number has increased and now with social media it feels like it’s almost impossible to get someones attention through all of the competing messages […]