More Psychology of Color

Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]

Psychology of Color

Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange. When designing your marketing materials, […]

Solutions: Gate Fold

Powerful graphics are important for bringing attention to your printed project and adding a fold or two can be just what it needs to add that extra punch to make it memorable. Some folds require die cutting because of their size or shape – but the Gate Fold can be integrated into a piece very […]

How Fonts and Color Affect Packaging

We’ve talked about how important paying attention to your packaging can be in influencing your customer’s buying decisions. Here are a few things to pay attention to: Fonts and Typography. There are two things to pay attention to here. The readability of your font and the personality of your font. The personality of your font?! […]

Digital or Offset lithography?

The two most common ways to print these days are digital and offset lithography. Digital printing (think sophisticated, hi-res copier) is a thermal process requiring the powdery toner to be heated to bond to the paper. Toners, not ink, are used to create a full pallet of color that approximate those possible with offset lithography, traditional […]

We’ve got a new look!

We gave our logo a makeover! As with anything design related, fashions change and what was once fresh and new becomes worn and “tired.” Our customers have used words like creative, problem-solvers, results-oriented, go the extra mile, do things others won’t, customer comes first, and innovative to describe their experience at Porath. We wanted to […]

3 Keys to Creating an Effective Direct Mail Piece

Direct mail is an effective and affordable way to reach new customers and maintain old ones. Good direct mail pieces require more than a mailing list and a postcard. You need a strong concept, targeted lists, and to keep a close eye on cost. An effective mailing piece stands out in mailboxes and speaks to […]

The Importance of Color in Printing

When it comes to promotional materials, poor color decisions can be worse than no color at all. Here are a few tips to ensure your colorful printed pieces are a success: Colors can appear to change when placed next to other colors. To make sure you are making the best choice, view the colors you […]

What do Certain Colors Mean?

    What do Certain Colors Mean? Color is a powerful psychological trigger. It creates strong emotions. Here are some popular colors and the emotions they typically generate:         RED: Love, warmth, excitement, passion, known internationally as a buying color. Attention getter. In small amounts it is the best color to stimulate […]