What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]

How Fonts and Color Affect Packaging

We’ve talked about how important paying attention to your packaging can be in influencing your customer’s buying decisions. Here are a few things to pay attention to: Fonts and Typography. There are two things to pay attention to here. The readability of your font and the personality of your font. The personality of your font?! […]

Solutions: Invoice envelopes

With our recent re-branding, we decided to put our money where our mouth was. There are so many opportunities that businesses fail to take advantage of to get the word out about what they do. And one of those places is envelopes. Sure invoices can go out in plain window envelopes with a perfunctory return […]

Packaging matters!

Despite all of the admonitions to not judge a book by its cover, it’s nearly impossible to do. Our brains are programmed to judge by our senses – originally as a protective mechanism of the more life or death type than the type of situation we run into on the library shelves, no doubt. Just […]

Digital or Offset lithography?

The two most common ways to print these days are digital and offset lithography. Digital printing (think sophisticated, hi-res copier) is a thermal process requiring the powdery toner to be heated to bond to the paper. Toners, not ink, are used to create a full pallet of color that approximate those possible with offset lithography, traditional […]

Do You Have A Print Marketing Strategy?

  PRINT STILL MATTERS Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full […]

Solutions: Member book

Now some people might think that in the age of smart phones and digital address books there is no need for a printed member book, but they serve a much larger function than just supplying addresses. There is a lot of research that physical print makes an emotional connection in ways that digital simply cannot. […]

Provoking Curiosity with Printed Media – Print and Digital Team Work

Print and Digital Marketing Attract Consumers Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use […]

Solutions – Wine holder

A summer conference was the perfect opportunity to be creative with the theme and really make a splash. Beautiful wine carriers were embossed with the name and logo of the organization, wine labels were designed in line with the conference theme and then personalized tags were affixed. The result was stunning and really carried the […]

3 Keys to Creating an Effective Direct Mail Piece

Direct mail is an effective and affordable way to reach new customers and maintain old ones. Good direct mail pieces require more than a mailing list and a postcard. You need a strong concept, targeted lists, and to keep a close eye on cost. An effective mailing piece stands out in mailboxes and speaks to […]