A paper supply reminder

We recently wrote about the expected paper shortage and price increase. It’s really happening. There are many factors at play here. Tariffs, increased prices for pulp, the unexpected closing of a few large mills, China’s new green policy, trade wars, increased demand in Asia, increased shipping costs, a shortage of over-the-road drivers and more are […]

More Psychology of Color

Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]

Solutions: Eye Catching Mailer

We were so excited about this mailer – it’s fun and eye catching and who wouldn’t open it to find out what’s inside….and then once they open it and are pulling the horse out ahead of the others. Sure to bring a smile and a response. The envelope is just as important as what’s inside […]

Get more for your mailings

We are big fans of direct mail – obviously! Even apart from being printers, we’re big fans of direct mail. More than ever, direct mail is the best way to get attention to your message. It’s true that e-mail marketing is ‘free’ – no printing and no postage, which admittedly do cost money. All of […]

Solutions: Yard Signs

With primaries next week and elections coming soon, yard signs will be peppering the landscape. But it’s not just politicians who are fond of this method of getting the word out! Summertime brings a demand for yard signs from organizations wanting to bring attention to their fund-raising events. Drive around and you’ll see them – […]

Make Your Business Card Work for YOU

Why a Business Card is More Than Just a Business Card On the surface, a business card provides you with a fast and convenient way to provide your contact information to potential clients, colleagues, and others you meet over the course of a day. However, business cards can also provide you with much more than […]

Solutions: Fans!

Summer and hot weather is right around the corner. Yes, there is air conditioning – but not everywhere and not always effective. Think about any event leading people to congregate and you’re looking at an event that could use a fan…with your branding on it! And branding doesn’t necessarily mean corporate – these fans are […]

What’s In It For Me? Does Your Direct Mail Campaign Answer This?

Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]