With primaries next week and elections coming soon, yard signs will be peppering the landscape. But it’s not just politicians who are fond of this method of getting the word out! Summertime brings a demand for yard signs from organizations wanting to bring attention to their fund-raising events. Drive around and you’ll see them – […]
Once upon a time, a transfer of money involved bags of heavy coins. Which proved unwieldy especially as commerce picked up. Here’s a brief history of how checks became the preferred method of exchange: The first idea of a check shows up in ancient Rome in the 1st century BCE In the 1200’s, […]
Sometimes the simplest looking things have the potential to pack a very big punch. These calendar stickers are a great example. At the size of a business card, these removable stickers are perfect for sticking to the back of smart phones, on refrigerators, wallets, folders, walls…wherever you want to be able to quickly glance to […]
Why a Business Card is More Than Just a Business Card On the surface, a business card provides you with a fast and convenient way to provide your contact information to potential clients, colleagues, and others you meet over the course of a day. However, business cards can also provide you with much more than […]
Direct mail pieces are a design challenge in and of themselves. Often, they are postcards or self-mailers (larger pieces that are folded down with an integrated mailing panel) which are designed to be eye-catching and convey information and stand out in the pile of mail in the box. They have the advantage of being ‘naked’ […]
Branded apparel can be as simple as your company name embroidered on a dress shirt and as complex as a full color logo, graphics, and text printed from seam to seam. It’s a great marketing tool that is advertising your company while not being interpreted as advertising. People see it, it has a positive psychological […]
Branded shirts and fleeces (corporate apparel) offer a lot of benefits to a business or organization. On the employee side, other than the ease of dressing in the morning, wearing corporate apparel gives a stronger identity with the company’s values, mission, and goals. On the customer side, employees wearing corporate apparel appear as both brand […]
Our very own Rachel Gordon was highlighted as a Grow Your Business – Cleveland expert. Click on the video below to get some great tips on how to make your non-profit marketing as effective as possible. Visit their website at http://gybcle.com to see more!
Summer and hot weather is right around the corner. Yes, there is air conditioning – but not everywhere and not always effective. Think about any event leading people to congregate and you’re looking at an event that could use a fan…with your branding on it! And branding doesn’t necessarily mean corporate – these fans are […]
Getting the Best Response to Direct Mailings Every industry these days faces stiff competition. It’s crucial to utilize every available marketing channel to promote products and services to potential customers. Online strategies can be both complex and effective, but printed materials still provide a medium that can reach out to more consumers in a way […]
