Whether you are publicizing an event, advertising your products, sending out an invitation or soliciting a donation, direct mail has continually proven to be an effective advertising medium. Of course, it’s not enough to mail just anything – there are lots of tricks and small “tweaks” that can drastically change the outcome for your direct […]
We recently wrote about the expected paper shortage and price increase. It’s really happening. There are many factors at play here. Tariffs, increased prices for pulp, the unexpected closing of a few large mills, China’s new green policy, trade wars, increased demand in Asia, increased shipping costs, a shortage of over-the-road drivers and more are […]
We love these! Recently we were at a convention and wanted to get attention to our booth. We set these around the convention center with paths pointing towards our booth – and people followed the footsteps! And they remembered our booth which helped when we made follow up phone calls. These aren’t just for conventions […]
If your business or organization has a driveway, you’ll want to check out these great pole banners. Show school pride, accentuate business offerings, display your logo, subtly direct traffic…these banners come in all different sizes to work with your needs. Easily affixed to a pole with brackets.
Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]
Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange. When designing your marketing materials, […]
We were so excited about this mailer – it’s fun and eye catching and who wouldn’t open it to find out what’s inside….and then once they open it and are pulling the horse out ahead of the others. Sure to bring a smile and a response. The envelope is just as important as what’s inside […]
5 Fundraising Ideas to Consider Fundraising is one of the most important aspects of managing a non-profit — if not the most important. Nevertheless, donors can become fatigued, especially if they are constantly being solicited. Creating unique, fun, and friendly fundraising ideas is the best way to keep your community engaged so the money keeps […]
Did you ever wonder how it all began? All these promotional products? There is speculation that cave paintings may have been advertisements and cave people may have inscribed identifying information on their tools – but chances are they were not walking around with freebies emblazoned with logos and tag lines! It was the 1800’s that […]
They might be called lapel pins, but these pins can also be affixed to bags, ties, caps, straps, backpacks, lapels and more. They come in a wide variety of sizes and materials – soft and hard enamel, metallic and non-metallic coatings, 3D, embellished, and more! Even though historically lapel pins are made with, well, pins, […]
