Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange.
When designing your marketing materials, color could make the difference between losing and gaining a customer – that’s how important it is! Here are a few basics:
Love, warmth, excitement, passion, food
Power, professionalism, trustworthiness, calmness
Nature, life, money
Decay, toxicity, illness
Affordability, creativity, fun, youth
Lack of quality, cheap
Royalty, luxurious, fantasy, dreams
Since colors have both negative and positive associations, it’s not about avoiding colors but using them wisely in a way that will allow your message to have the most powerful positive impact. And, of course, you want to use more than one color if possible to get the most impact.