More Psychology of Color

Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]

Psychology of Color

Color is a powerful psychological trigger. There’s a reason why kids cereal boxes are often orange, brides wear white, surgical scrubs are green, and roadsters are often red. There are some colors that are universally loved (blue is the favorite by far) and interestingly most people dislike the color orange. When designing your marketing materials, […]

Solutions: Eye Catching Mailer

We were so excited about this mailer – it’s fun and eye catching and who wouldn’t open it to find out what’s inside….and then once they open it and are pulling the horse out ahead of the others. Sure to bring a smile and a response. The envelope is just as important as what’s inside […]

Digital Cost to the Environment

Who hasn’t gotten an email that says something like ‘think before you print’ in the footer? The paper industry has been an easy scapegoat for environmentally concerned folks needing to point the finger somewhere. It’s true…producing paper generally involves chopping down a tree. But is printing that email harming or potentially helping the environment? Let’s […]