5 Fundraising Ideas to Consider
Fundraising is one of the most important aspects of managing a non-profit — if not the most important. Nevertheless, donors can become fatigued, especially if they are constantly being solicited. Creating unique, fun, and friendly fundraising ideas is the best way to keep your community engaged so the money keeps coming in and your services can continue to be provided. Here are just a few unique fundraising ideas — don’t be afraid to get creative!
1. Create a Multi-Level Fundraiser
Multi-level marketing is nearly always a terrible idea, but a multi-level fundraiser can be a great way to grow your fan base. Encourage your volunteers and employees to “recruit” others under them and reward them appropriately for the money they raise. Turn it into a contest: the person who is able to make the most money for the non-profit and get the most people underneath them wins a prize. Multi-level fundraisers encourage everyone to participate, even though they may not be able to donate much, as they may be able to win simply by signing others up for the program rather than having to donate themselves. Even having donors pledging a dollar a month gets them in your database and keeps your organization front of mind. You never know where it might lead.
2. Have Volunteers Sell a Service
Send your volunteers out to mow lawns, wash cars, or perform other services in the name of your non-profit. This is a great way to invigorate the community, do something memorable, and raise money — especially for specific projects. Try to tie in your services to the project you’re fund raising for; for instance, you might do laundry in order to help get clothes for kids. You can even involve local businesses if you need equipment or space. Have your volunteers wear branded t-shirts to give more visibility to your organization!
3. Get Involved With Social Media
Many non-profits today are building up their donations through YouTube channels and other social media accounts. Connect with your community by building up media that is directly related to the social work that your organization does and its results. Not only will this cause engagement, but you may actually be able to fund raise through these social media channels themselves. Social media platforms such as YouTube let you monetize your channels, so you make money every time your videos are viewed.
4. Offer Your Community a Paid Experience
Need more volunteers? Instead of simply putting a call out for volunteers, ask donors to pay for the experience of working with your non-profit. Of course, everyone will know that it’s really a donation; but there are certain things that people truly never do experience, such as working with shelter animals or cleaning up a river. Many people would love to pay for a unique experience that they can also then write off as a charitable donation. Getting this type of emotional connection between your donors and your organization’s work is priceless. Make sure to capture lots of photos and testimonials – and make sure donors leave with remembrances of the day and your organization. T-shirts and other promotional products can’t be beat as take-homes. They will be great reminders of the fun day and the great work your organization does.
5. Host a Low Rent Event
Is your non-profit constantly hosting gala after gala? Take the fundraising down a notch by hosting a decidedly informal and affordable event. Casual dress paired with something a bit offbeat such as an afternoon tea, a hot dog roast, or Oreo cookie flavor sampling will give your donors something unique to talk about – and more money will go to your cause.
Fundraising is both an art and a science and requires a lot of creativity and innovation to be effective. Thinking a bit out of the box when it comes to ideas will breathe life into your efforts and keep attention focused on what’s really important – the good work you are doing. We love talking with our customers about different ideas and the best way to get the word out. Give us a call!