Business cards. People were predicting they were going to be long gone with the advent of smartphone apps that store contact information at a tap of the finger. But they were wrong. Business cards are still a key way of sharing your contact information – and often provide that super important first impression. Here are some tips to get the most out of this marketing tool:
Have someone else look at them before you print. Typos are easy to miss when you are looking at information that is second nature to you – we tend to just assume it’s correct. It’s also easy to overlook some key information. Having someone you know to be detail oriented is your best bet – and someone who won’t have a problem saying something like “are you sure you don’t want your phone number on your card!”
Make sure the graphics are eye catching and, even more importantly, in focus! For this you’re going to need to make a printout so you can see if the logo or other graphics are fuzzy. This is a good idea regardless, since it’s easy to miss something when you are looking at it on a screen.
Don’t make it too crowded. Our eyes like open/white space. It makes it easier to see and take in the information that is there. Get their attention with a small amount of information well presented – and then you can fill in the rest when you meet for coffee.
Be careful with your fonts. You want to make sure the text is big enough to read. You also want to make sure it’s readable. Even though script fonts are fun, use them wisely!
Make it a bit unusual. Remember this is often the first impression someone gets of you and your business or organization (unless, of course, you are the one handing it to them!). There are easy ways to make them a bit more noticeable.
- Change the orientation. Most cards are designed horizontally. It’s not the law! A vertical orientation can be just the difference that helps your card stand out.
- Add a texture. Touch is an important sense in creating connection – and connection is what you are after. There are many different textures available, you’re sure to find one that feels just right to you.
- Add color! Printing on colored paper can be very effective as can flooding the paper with color. You don’t want to use too many colors, but using a color or two that either ties in with your logo or makes your logo really stand out can really make a difference.
Use both sides of the card. Since you have the paper, we recommend you have it work for you. It’s a good idea to have the most important information together on one side – but the second side can be used to complement and continue your message. Your logo and tag line is a simple but very effective addition.
These are a few things to keep in mind to have your business card work for you. Don’t be afraid to stand out a bit. You want people to remember you – and putting a bit of extra thought into your business card will truly pay off. We’re always happy to look over what you have and give our suggestions.