Usually when we think of sending out a mailing, unless it’s a postcard it usually involves an envelope. But it doesn’t have to always be that way! With some ingenuity and folding techniques, the printed piece itself can be the mailer – and can even be designed to carry something along with it.
As you can see below, one of our customers sends out the Farmer’s Almanac to their customers every year. The obvious choice would be to design a brochure with the information they wanted to send along with the almanac and put both pieces in an envelope (preferably with some branding and messaging on it! Don’t forget about that prime printing real estate on the envelope) and send it off. But we wanted to help them really make a splash.
The brochure has all of the information laid out in a way that is both eye catching and easy to navigate. And when the pieces are all folded in on each other, the result is an ‘envelope’ (often called a self-mailer) perfectly sized for the almanac!
The other example is the holiday mailer we sent out this year. We printed some cool coasters with our new branding – and designed a card that folded around the coaster and acted as the envelope/self mailer.
We were thrilled with the results – we’d love to hear what you think!