Whatever you choose to call them – promotional products or ad specialties – the bottom line is that they are effective at keeping your business or organization in your target audience’s mind. According to a study by the Advertising Specialties Institute:
- 42% of respondents had a more favorable impression of an advertiser after receiving a promotional item.
- 24% said they are more likely to do business with the advertiser on a promotional item.
- 62% reported they have done business with the advertiser on a promotional product after receiving the item.
There is a huge array of products to choose from at every possible price point. The biggest bang for your buck may be pens – everybody needs and uses pens and according to business marketing research, writing instruments are the most recalled ad specialty (followed by shirts, caps and bags).
Give us a call at 216-626-0060 to find out what possibilities are available to you! Your customers will be glad you did…and so will you.