Whatever you choose to call them – promotional products or ad specialties – the bottom line is that they are effective at keeping your business or organization in your target audience’s mind. According to a study by the Advertising Specialties Institute: 42% of respondents had a more favorable impression of an advertiser after receiving a […]
PRINT STILL MATTERS Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full […]
Modern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan. Postal mailboxes have no […]
The statistics on global poverty are extremely overwhelming. 1.3 billion individuals live in extreme poverty and more than 3 billion people live on less than $2.50 a day. Additionally, 3.805 million people worldwide do not have enough food to eat (Do Something, 2016). These underprivileged individuals are disadvantaged when it comes to having proper clothing, […]
