Debunking the Myths Surrounding the Print Industry
Paper has been around for about 2000 years. Throughout this period, paper has firmly established itself as the most versatile and effective form of communication. Although digital technology has tried replacing paper in today’s world of communication, it has not succeeded. But there have been several rumors surrounding the print industry that have sprouted up leaving people with the wrong impressions. Let’s debunk some of the myths surrounding print in order to appreciate the power of the industry.
Myth 1: The Paper Industry is not Eco-Friendly
The unfair criticisms targeted at the print industry claiming that it harms the environment are the main reasons why companies and organizations are thinking about going paper-less. However, this is just one of the many myths that has been circulated about the print industry. Paper is eco-friendly in part because of recycling. Paper is a renewable resource and one of the most recycled products in the world. It is also worth noting that paper usually comes from trees planted in managed farms or forests, and these farms always ensure that they plant four times the number of trees they harvest.
Other concerns involve carbon emissions. Again, paper ultimately is kinder to the environment, particularly in comparison to the digital paper-less industry. In the paper industry, carbon emissions are only present during the creation of paper – and it can then be used over and over for years with no increase in carbon footprint. In comparison, carbon emissions occur each time a person uses an electronic device.
Myth 2: Printed Materials are Old Fashioned
The second myth is that printed materials are old-fashioned in the digital world. However, recent surveys have shown that most people prefer reading materials that are printed on paper as opposed to on a screen. This is often due to the strain of a computer screen on the eyes and the distractions of the Internet as well as different ways our brains process information.
Although digital media could be more appealing to people due to its ease of accessibility and adaptability, a personalized printed version of the same content has been found to be more effective for marketing. As a result of a company’s printed marketing and informative materials, customers will feel more connected to the company knowing the energy, time and money spent to personalize the printed materials. Offline communication that involves the use of printed information is responsible for almost 67% of online searches.
The print industry is still strong and relevant to our world. People respond to signage, personalized printed messages, and posters. Porath Business Services offers different printing services to suit the needs of every type of business.