It’s a common question we get from customers coming to us with invitations, direct mail pieces, and other types of mailings. The answer is “it all depends.”
First Class Mail:
First class mail is your best option if you want fast delivery and are willing to pay first class postage. First class mail generally reaches local zip codes in two days and the rest of the country in three. If the mail is undeliverable for any reason, it will be returned with an explanation. If the recipient has moved, the mail will be forwarded at no extra charge for one year.
Discounts of around 20% are available if you have more than 500 pieces in your mailing. The USPS has certain requirements to qualify your mailing for the discount, which we can handle for you. The important thing to remember is that fulfilling those requirements takes a bit of time, so the more lead time you are able to create, the better.
At about half the price of first class postage, standard mail (formerly ‘bulk’ or ‘3rd class’) may be the right option for you if your mailing isn’t date specific or you have a bit of time. Standard mail is the least expensive postage option, but you get what you pay for. The USPS processed standard mail on a ‘time available’ basis with no guarantee on delivery dates. Delivery time can range from days to weeks.
With standard mail, undeliverable mail is neither returned nor is it forwarded. Luckily, there are many things that we can do to help you ensure that your mail is delivered.
Non-profits can qualify for discounts of about 70% within the standard mail segment. Non-profits must be certified and registered with USPS to qualify for that discount. We can help you with that.
Thinking about a mailing? Give us a call!