As a service professional, you want to be sure that you remain on your clients’ minds after they’ve exited your office. You may have further instructions for the services you’ve provided or a set of follow-up questions they need to answer, or maybe you just want them to return to you the next time they need your special service. These five helpful tips can go a long way to making sure that your clients keep thinking of you.
- Send Out Email Newsletters
Keep your clients thinking about you by adding their names to your email lists and sending out regular informative newsletters. Email newsletters can keep your clients in the loop regarding your current activities and at the same time remind them of follow-up instructions or survey questions you need from them. You can also use email as a reminder for the client’s next scheduled service.
- Participate in Social Media
Chances are good that your clients are using popular social media sites such as Twitter and Facebook. If you want them to keep thinking about you, invite them to follow you using those platforms. Offer incentives for their participation and use those platforms to remind clients of follow-up instructions and scheduled services. You can also use social media to make your clients feel like they’re a part of your family. If you have a major work conference coming up that may be of interest to your clients, for example, post a quick status update about the event.
- Consider Complementary Services Your Clients May Need
Consider your clients’ potential needs before they even get the chance to do so. Go over things that may be necessary compliments to the services you offer. Once you think of these potential necessities, reach out to your clients and let them know. The goal is to build a relationship with your client; help them with their needs and they will reward you with loyalty. Doing this will let your clients know that you are interested in their success and have a keen understanding of what they need and want.
- Send Thank You Messages
Remind your clients of your service by sending out short thank you notes. We suggest you handwrite the note on a branded card. There are so many things that you can do electronically, and, yes, you could send an email “Thank You,” but a printed one leaves your clients with a physical reminder of the great service you provided. Although thank you messages may seem simple, they’re not as common as you might think. If you send them out to your clients, you’ll impress them with your sense of consideration — something of a rarity in today’s fast-paced modern society.
- Compile Client Paperwork in a Folder
The best place to start the process of staying “top of mind” is during the client’s initial visit. Before they leave your office, compile all of their paperwork into a branded file folder. The Tab TalkerTM is a great option. The Tab TalkerTM presentation folder allows your client to go straight from your office to their personal records without any extra work, and keeps all of your information and their information in one convenient place. And every time they open their file drawer they’ll have all of your contact info visually highlighted and available at their fingertips.
There are many opportunities to remind your clients of the services you provide and why they should return to you. Using the techniques we mentioned above, you’ll have a much better shot at developing and nurturing loyalty in your clients. Maintaining relationships with clients requires patience. It’s not something that you can accomplish overnight. It requires constant dedication and effort. If you’re diligent, you can always find effective ways to remain ”top of mind.”