Solving a Problem

brainstorming-lettersWith a boss who describes himself as the Chief Problem Solver, you can bet that the atmosphere around Porath Print Source is one of ‘how can we figure out the best way to do this?’ There’s not a single project that comes through our door that doesn’t get multiple eyes looking at it and giving their input. And we think that’s just the way it should be. Many of our staff meetings are spent with voices piping up asking about a project that they are not directly affiliated with, and we have had projects come to a screeching halt when our press guy notices something he thinks would be better done another way.

There are businesses that are all about getting the job done and out the door, and while we do our best to be timely and get jobs moving through in a timely fashion, our priority is that the project will bring the most value to our customers – that it does the job it is intended to do in the best possible way.

The beauty of this kind of interaction is the opportunity to see the bigger picture. So, what’s the take home?

  1. Ask for feedback from others. For some of use this can be hard, while others of us are more comfortable with hearing other’s thoughts and opinions. We think we should know everything, have all the answers, and it’s humbling to open yourself to another’s perspective. Remember, it’s not personal – it’s about making the best product possible.
  2. Be open to feedback from others – it can be hard when we are so sure that we have the answer or we are set on a design to hear the feedback from others, and not everyone is skilled at giving feedback! Sometimes you’ll have to take a deep breath, take a walk around the block, let it all digest, and then pull the good out from the message. It’s not personal – it’s about making the best product possible.
  3. Just because an idea sounds good to you does not mean it’s the best way to get your message across. Ooo, this can be tough! Down, ego, down! We are not our customers and our perspective may be very different.  A web designer friend has told me about customers who ask him to design unique sites with the buttons and navigation in unusual and unique configurations. It is a process for the customer to understand that the customer experience of going to a site and being able to quickly find the navigation and get what they need from the site is more important than aesthetics. What good is a beautiful and unusual website if the customer gets frustrated and clicks off the site? Sounds like a good idea to be innovative, but not the best way to get your message across in this particular venue.

We’re always happy to meet with you to discuss your thoughts and ideas – and give our feedback based on our years of customer experience.

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