I remember hearing a number of years ago that the marketing wisdom was that it took at least 3 touches before you had a customer’s attention. With every passing year that number has increased and now with social media it feels like it’s almost impossible to get someones attention through all of the competing messages out there. Messages still do get through, though, and there are things you can do to improve your chances of rising to the top of the piles.
1. Be consistent in your branding – have your name, logo, colors, and message the same over all of the different media platforms you use. In this way, one glance and people will be able to connect that it is you and every time they see your message in a different place the pieces will come together and your credibility will grow.
2. Diversify your marketing. There is no one answer that is right for everyone. Pick a few social media platforms that you feel will speak to your audience, targeted direct marketing, newsletters, videos, emails – there is a mix that will get the word out without being too overwhelming. Doing one thing is better than doing nothing – but doing a few different things will help you reach your audience most effectively.
3. Make a schedule and stick to it. If you just post to Facebook once a week, make sure you do it every week. Send a newsletter once a month, once a quarter – and stick to it. Consistency will win you the attention of your audience.
4. Put out information that is of interest to your audience – don’t just bombard them with posts for the sake of posts. Your audience wants to hear from you, but only if you are giving them information that will help them in some way – interesting information, solving a problem, learning about an opportunity. Don’t make it all serious sales!
Check out this post with a nice take on getting your audience’s attention.