marketing wisdom from 1885!

We loved this! We think it’s a current problem getting the message out through all of the other information competing for our audience’s time and attention. In 1885, Thomas Smith wrote this in Successful Advertising. ┬áHe calls it Effective Frequency and claims 20 touches is necessary. Just think, now we have so many more opportunities […]

marketing wisdom

I remember hearing a number of years ago that the marketing wisdom was that it took at least 3 touches before you had a customer’s attention. With every passing year that number has increased and now with social media it feels like it’s almost impossible to get someones attention through all of the competing messages […]