marketing wisdom from 1885!

We loved this! We think it’s a current problem getting the message out through all of the other information competing for our audience’s time and attention. In 1885, Thomas Smith wrote this in Successful Advertising.  He calls it Effective Frequency and claims 20 touches is necessary. Just think, now we have so many more opportunities […]

marketing wisdom

I remember hearing a number of years ago that the marketing wisdom was that it took at least 3 touches before you had a customer’s attention. With every passing year that number has increased and now with social media it feels like it’s almost impossible to get someones attention through all of the competing messages […]