Four Benefits of Multi-Channel Marketing

Webster’s New World College Dictionary defines multi as a prefix meaning many times more than.  For an example, they use the word multimillionaire. Well, this article can’t promise to make you a multimillionaire, but we can promise to navigate you through the benefits of pursuing the multi-channel marketing options available to you. Multi-channel marketing is […]

5 Ways You Can Benefit Using Targeted Direct Mail

Direct mail is measurable. One of its most appealing aspects is that the advertiser can calculate the return on their advertising investment. Direct mail is used so widely to reach a specific target market because it is the only advertising medium that communicates directly with a specific person or, at least, with a specific household. […]