In our last two printed and mailed-through-the-USPS newsletters, we’ve devoted our front page article to social media. This last year, we have made it one of our priorities to open ourselves to the possibilities of this technology – and are also in the preliminary stages of putting together an e-newsletter. What does it mean when a printing company embraces social media? Are we succumbing to the popular meme ‘print is dead?’
Far from it! Print is alive and well and every indication is that will continue for a very long time. Incidentally, that saying, as far as I can tell, started in the movie Ghostbusters in 1984 – and not in a conversation about anything related to print. What we are embracing is the idea that different media can work together to complement and enhance the customer experience – and grow your sales.