You know that feeling when you open your mailbox and there is nothing inside? No matter how much we grump about junk mail – a day when you open your mailbox and don’t even see a postcard advertising gutter cleaning leaves (unintended pun) you wondering what postal holiday you missed followed by a sinking feeling that you have been totally forgotten and nobody cares.
Okay, maybe a little dramatic, but imagine what it would feel like to open your email and not have a single email advertising or offering anything. I don’t know about you, but once I realize there is nothing wrong with my server, I’m fairly ecstatic to not have to do my usual highlighting of the 90% of emails that I am not even going to look at before hitting delete. (One of the many reasons why we believe that printed materials have to be a part of your marketing plan – if your audience has to touch it, even to throw it away, it’s been seen and registered.)
Let’s take it a step further. You know that feeling when you open your mailbox and there is an envelope inside, with a stamp, with your name handwritten…by someone you know. I recently sent a friend a handwritten letter. I have no idea what prompted me to do it. The email 😉 she sent after she received the letter told me how she had reached a point that she was so depressed by the bills and impersonal mail that she had to force herself to go to her mailbox that morning. Getting that letter changed everything. Send someone a handwritten note today – a client, a friend, a prospect, your mom. Make it a regular practice and you will stand out from the crowd.