The Importance of Color in Printing

225-1013-A0227When it comes to promotional materials, poor color decisions can be worse than no color at all. Here are a few tips to ensure your colorful printed pieces are a success:

  • Colors can appear to change when placed next to other colors. To make sure you are making the best choice, view the colors you want to use next to each other before planning your project’s color scheme. You can even use a color wheel to help you choose complementary colors and find eye-catching combinations for two-color or four-color printing.
  • Avoid using large blocks of overly saturated hues (such as red) which can irritate the eyes.
  • Limit your color use to two or four colors, and use them consistently.
  • Use black text on white for best readability.
  • Remember that paper quality affects the appearance of color as well. Heavier paper with a slightly glossy finish looks richer and reflects more light, creating greater contrast.
  • Color paper stock also affects ink colors. You may need to select an opaque ink color or use two hits of ink to ensure proper ink coverage.

There are many things to think about when it comes to color printing. Our expert team is happy to offer color advice, along with a digital proof to help ensure your true colors shine through. We’d love to work with you.

Contact Porath Print Source at 216-626-0060 or visit our website at www.porathprintsource.com .

Related Article: What do Certain Colors Mean?

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