What do Certain Colors Mean? Color is a powerful psychological trigger. It creates strong emotions. Here are some popular colors and the emotions they typically generate:
- Love, warmth, excitement, passion, known internationally as a buying color.
- Attention getter.
- In small amounts it is the best color to stimulate sales, but in large amounts can turn off more subtle customers. Works best to draw attention to a specific message or area you want customers to focus on
- Negative: danger, anger
- Power, professionalism, trustworthiness, calm
- Best seller and most favorite color for people throughout the world.
- Considered the color of communication, tranquility and peacefulness – dark blue leads to authority and power
- Negative: boredom, sadness
- Nature, life, money, relaxing
- Considered a passive, not a stimulating color
- Negative: decay, toxicity, illness
- Affordability, creativity, fun, youth
- Might be the most irritating color and least favorite in the world.
- Direct mail marketers tend to use on envelopes to draw attention to a product they are selling.
- Associated with affordability.
- An attention grabber, but best used sparingly or as an accent color
- Negative: lack of quality, cheap
- Royalty, luxurious, fantasy, dreams
- People either love It or hate it
- Negative: nightmare, craziness
- First color seen by the retina
- Good focus or attention-getting color and good accent when used in moderation
- Denotes traditional or natural values.
- Light shades are associated with affordability, dark shades are associated with opulence and richness.
- Relaxing and casual
Since there are positive and negative associations with color, don’t overdo any single color. Using a combination of colors or a color scheme is best. Use one dominant color with the other colors drawing the eyes to particular areas of the page. For a harmonious feel, choose from the same family as your dominant color. Pick 2 or 3 colors in different shades of the same color for a brighter image. Choose complementary colors – colors opposite each other on the color wheel. One study showed the color combination with the most powerful psychological effect was yellow title, white text on a dark blue background. Research commissioned by Pitney Bowes (Color Makes a Noticeable Difference, July 27, 2010 ) found participants were 69% more likely to open a piece of mail with color text and graphics printed on the front of the envelope. Contact Porath Print Source at 216-626-0060 or visit our website at www.porathprintsource.com .