Sex Sells

Hands holding gift in package with blue ribbon and colorful ball“Sexy” has become one of the most popular words in marketing. While the word typically refers to attributes that attract attention, the same concept holds true in marketing. Think about marketing materials that attract and demand attention. Have you ever seen a billboard with a compelling message that made you look twice? Or how about an intriguing direct-mail piece that you just had to open? It is promotional pieces such as those that exude marketing “sex appeal.” We’ve all heard that sex sells. Here are a few ways to give your marketing materials some extra sex appeal:

  • Use attractive graphic design and crisp, full-color photos to appeal to your audience and grab their attention.
  • Make a good first impression and draw readers in with intriguing headlines and clear, easy-to-read text.
  • Don’t bore your audience with uninteresting information or excessive background details.
  • Make an extra effort to groom your marketing pieces, so they create a clean and tidy appearance.

Focus on selling the entire package. Back up a clever headline or attractive imagery with intelligent copy and relevant information. We’re not suggesting the word “sexy” should become part of your corporate vocabulary. However, we can help you turn stale messaging into contemporary, attractive brochures, flyers, and other marketing materials that demand attention and increase sales. At Porath Print Source, our team of production specialists will guide you from concept, to design, to implementation. We are your one source for anything printed! Contact us at 216-626-0060 to discuss your project needs, or visit our website at . We are ready and eager to guide you in thinking outside the box.

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