Solutions: Promotional Products or Ad Specialties

bottle-1Whatever you choose to call them – promotional products or ad specialties – the bottom line is that they are effective at keeping your business or organization in your target audience’s mind. According to a study by the Advertising Specialties Institute:

  • 42% of respondents had a more favorable impression of an advertiser after receiving a promotional item.
  • 24% said they are more likely to do business with the advertiser on a promotional item.
  • 62% reported they have done business with the advertiser on a promotional product after receiving the item.

There is a huge array of products to choose from at every possible price point. The biggest bang for your buck may be pens – everybody needs and uses pens and according to business marketing research, writing instruments are the most recalled ad specialty (followed by shirts, caps and bags).

Give us a call at 216-626-0060 to find out what possibilities are available to you! Your customers will be glad you did…and so will you.

 

Do You Have A Print Marketing Strategy?

 

Chess-StrategyPRINT STILL MATTERS

Even though the common adage these days is that “print is dead,” print marketing remains a powerful tool for businesses to include in their marketing repertoire. Print marketing materials offer a variety of benefits to businesses, and these unique advantages can help your firm stand out in a crowded marketplace full of pop-up ads and thinly veiled promotional blog posts.

DIGITAL OVERLOAD

The nature of the Internet and online marketing operations can be overwhelming for consumers. When searching for a product or service online, customers can get trapped in search engines and digital limbo. By now, we have learned to instantly close popups and avert our gaze from digital banner advertisements. The message is clear; people are sick of seeing online advertisements. At this time, the printed advertisement might be the most powerful option.

THE PEN IS MIGHTIER THAN THE BLOG POST

While it can be incredibly difficult to get influential people to participate in an online interview, and this should be enough to impress an audience, the lasting impact of a printed story with images and compelling graphics still holds more weight in people’s minds. It has a legitimacy that can’t easily be replicated by a blog post or a tweet.

DIGITAL DETOX

Due to the current saturation of push notifications, constant email advertisements and popups, many younger people are embracing the idea of using less technology and spending less time online. Additionally, older people are less likely to be computer savvy and thus aren’t likely to see online ads either. In this over-exposed digital marketplace, many people are simply deciding to unplug and declutter their lives.

WHAT’S OLD IS NEW AGAIN

With this recent shift in attitudes and consumer sentiment, print advertising might be the most effective way to stand out from your competition. Companies sending a direct mail piece to their customer list or to a targeted list are more likely to reach interested customers and potential customers. There is a lower cost associated with reaching current customers, and these customers are already familiar with your brand. Consumers love high-quality original content, and this content becomes even more valuable in print form. A collection of editorials, opinions and essays can be a way to establish your brand as an authority on the subject matter, which will set you apart from your competition. Consider adding print media to your strategy, and you might be surprised by the results.

Don’t Believe the Hype – Why You Still Need Direct Mail Marketing

mailbox-directmailModern marketers often tout the benefits of digital marketing. Some even claim that direct mail marketing is a useless thing of the past. Digital marketing has a place, but with today’s consumers increasingly discounting email marketing as unwanted noise, direct mail is still a valuable part of a well-rounded marketing plan.

Postal mailboxes have no “Spam” filters or “Promotions” tabs:

Email filters can capture messages before they ever reach your intended recipient. Spam filters are not infallible; they sometimes mistakenly intercept messages your target consumer wants to receive. Postal mail, on the other hand, does not have this problem. Mailboxes have no spam filters, so you can be sure that your message gets in front of a potential customer every time.

The expected has become the unexpected:

The average modern consumer is bombarded with numerous marketing messages every day. He or she is used to scanning their email subject lines and discarding many messages as spam without ever opening them. In the past, people did the same thing with junk mail. But because so many marketers are now focusing their efforts on digital marketing, there has been a drop in the number of direct mail pieces consumers are receiving. As a result, they are paying more attention to the contents of their physical mail box. They’re used to being sold to via email. By sending your marketing message in a less expected way, you have a better chance of grabbing your target consumer’s attention.

Everyone gets mail but not everyone gets online:

The moment you hit send on your email marketing campaign, you limit your reach. Digital marketing messages only gets in front of the online segment. Because almost everyone gets postal mail, direct mail marketing reaches a larger population. This can be especially important for products and services targeted to certain demographic groups, such as older consumers.

Direct mail adds a personal element that’s tough to duplicate through digital media:

Trust is an essential part of making sales. Digital marketing messages can feel anonymous, making it harder for the consumer to develop a sense of trust in the sender. There’s something about holding a letter that feels personal. The personalized nature of direct mail helps the target consumer trust the sender and favorably respond to the call to action. To craft a powerful sales message you must make the recipient feel like you’re speaking directly to him or her. This is best accomplished through direct mail.

It’s easier to make direct mail pieces stand out:

When your potential customer opens their email, all the emails tend to look similar. The subject lines are the main differentiating factor, leaving you with very little means to stand out from the crowd… and that’s only if your email made it past the spam filter. Direct mail allows you many ways to make your piece stand out and grab the recipient’s attention, raising the chances your message will be read. At Porath Print Source we have many ideas to get your mail piece noticed – just ask!

Summing it up:

It’s easy to see why direct mail marketing belongs in your marketing plan. An intelligent marketing strategy uses a variety of channels to put the right message in front of the right person, at the right time. Direct mail marketing is a powerful tool to help your business accomplish that goal.

Help People in Need: Ways to Make a Charitable Donation

donationThe statistics on global poverty are extremely overwhelming. 1.3 billion individuals live in extreme poverty and more than 3 billion people live on less than $2.50 a day. Additionally, 3.805 million people worldwide do not have enough food to eat (Do Something, 2016). These underprivileged individuals are disadvantaged when it comes to having proper clothing, enough to eat and drink, shelter, as well as transportation. The question is, “How can we solve this disturbing issue?” One answer is, “By make donations, even if they are small.” Believe it or not, the smallest donation will help someone’s quality of life. There are many ways to give, and through giving you are making the world a better place.

How to Give to Charity #1: Donate Your Used Car
If you have a vehicle that you are no longer using and do not want the hassle of selling it, you can make improve someone’s life by donating it instead. Many poverty-stricken individuals do not have personal transportation, making life even more challenging. For example, imagine a single mother who has three young children with no personal transportation. In order to take her kids to daycare every morning and then go to work, she is limited to taking a bus. This puts extreme pressure on her to make ends meet. There are a variety of charities that will allow you to donate your car, including:

– Purple Heart: Your donation will help wounded warriors and disabled veterans.

– Wheels for Wishes: Your car donation will either be auctioned or recycled, and the proceeds from the sale will be used to help local children. Find one in your area.

– Vehicles For Change: This charity gives cars to lower-income families so they can become mobile, enabling them to look for higher paying jobs and reduce absence or tardiness at their current positions.

How to Give to Charity #2: Donate Clothes
Having clothes is one of the most important essentials in a person’s life. Sadly, there are many people who cannot afford this basic need. “In 2010, the poorest poor meant an income of $5,570 or less for an individual and $11,157 for a family of four” (Snyder, 2016). These poverty stricken individuals do not have enough disposable income to afford clothes. If you have clothes that you do not wear, considering donating them or passing them on to someone who can use them.

How to Give to Charity #3: Donate Food
Many low-income households have a hard time putting food on the table. To solve this problem, there are charity organizations that collect food items and donate them to individuals in need. Contact your local food bank or church to learn where your food donations can do the best good. Often the request from these organizations is that you donate money as they have the buying power and sources to get more for every dollar. If you do decide to donate food rather than money, make sure it is well within the expiration date and that it is food that you would want to eat. Low fat and low sodium are also best!

How to Give to Charity #4: Volunteer at a Homeless Shelter
You are not limited to donating tangible items. You can also donate your time. When volunteering at shelters or food kitchens, there are many things you can do to make your time and effort count, including serving food, spreading kindness, sharing information, and lending a helping hand.

When it comes to making a difference in the lives of the poor, donations can go a long way. Any small amount helps. Go out there and make a difference!

Solutions: Member book

Now some people might think that in the age of smart phones and digital address books there is no need for a printed member book, but they serve a much larger function than just supplying addresses. There is a lot of research that physical print makes an emotional connection in ways that digital simply cannot. The tactile experience of a beautifully put together member book combined with the branding of your colors, logo, and message will do more to connect your members to your organization than any other option. And, of course, you won’t want to stop with just the names and addresses – it’s also an opportunity to supply other necessary and supplementary information.

A member book, like this striking example, will stand out on your members’ desks – bringing positive attention to your organization and ready to be flipped through at a moment’s notice. In fact, we dare you to try a competition between looking someone up in a member book and finding them on your smart phone. You might be surprised – and you might be pleasantly surprised by the positive feelings that flood through you as you flip through the book.

Give us a call to get yours started!

3 Ways That Print Media Enhances Your Corporate Social Responsibility Program

3_Ways_That_Print_Media_Enhances1 – How Paper Products Became More Responsible

Not so long ago, Americans wasted enormous quantities of paper. Discarded picnic plates, letters, magazines, advertising inserts, newspapers and other material often crowded landfills. Fortunately, with campaigns to promote responsible use and recycling, individuals and companies have grown more socially responsible in their use of paper goods.

Now, paper recycling has nearly doubled. A used newspaper which once slowly decayed in the ground today often heads instead to a recycling center, where the material undergoes a reincarnation of sorts into new paper products. The Funny Pages of today become the paper towels of tomorrow.

2 – Recycling and Responsible Business Paper Use

Many companies have also worked diligently to reduce the flow of printed material through their business. Wood fills many purposes, and some believe that using timber for building homes or furniture represents a more responsible use than grinding logs into pulp for paper pulp. Especially in an “Information Age” of high volume communications, some excellent alternatives exist, e.g. sharing digital data.

If your company takes steps (1) to reduce unnecessary paper waste, (2) to rely upon alternative computerized communications to the fullest extent possible, and (3) to make certain that every paper you use fulfills an important purpose, you’ve done a lot to promote responsible conservation of natural resources.

3 – Making Certain Every Piece of Paper Counts

Can most businesses completely eliminate the need to use paper? Realistically, no. At some level, even companies that have made significant investments in computer technology and online communications do use paper in daily life and work. The key to this process involves ensuring that every paper counts.

The paper industry is very conservation based – lucky for us! Vast forests are planted, protected, and cultivated by the paper industry every year to ensure there will be resources available for paper production into the future – with the byproduct that we can enjoy cleaner air and more green space.

Likewise, the paper industry is very encouraging of recycling initiatives to extend the life of these natural resources. Being environmentally responsible does not mean to stop paper use – in part because the alternatives (digital devices) are not particularly environmentally friendly. Instead, it is being wise and each one of us doing our part to ensure and promote sustainable living. By making an effort to promote the responsible use of resources to leave the planet a better place for future generations, companies in the United States and around the world can maintain a higher ethic of social responsibility.

To ensure that every piece of paper counts, you want to work with an experienced graphic designer and printer that are partners in the process. They can guide you to the best use of paper and design with the highest impact.

Some Practical Considerations

A business manager can infuse a sustainable ethic into a corporate culture at a very practical level. For many, paper is a business necessity because, unlike online resources, print doesn’t lend itself to easy alteration. For example, how many people would trust a purely online real estate or insurance contract? Or rely upon an auto lease agreement or a building inspection report confined to a tablet? Many government agencies and jurisdictions still require documents printed on paper.

Additionally, print advertising is a very effective marketing tool. Many companies that switched the bulk of their marketing to social media and internet advertising are rethinking that policy and trending back to print as part of a cross-media marketing strategy. Using recycled paper is one option. Creative approaches to graphics and use of color is important to making sure that you are getting the best result from your print product.

An Illustration

If you have printed documents and information that you want your customers to hold onto and easily access, we have a great solution. The innovative TabTalker™ is a presentation folder with a unique design to help your customer file and retrieve the materials you give them more easily. There is less likelihood of their throwing the documents away – resulting in less waste and more opportunities for your name to stay top of mind!

Provoking Curiosity with Printed Media – Print and Digital Team Work

Provoking_Curiosity_with_Printed_MediaPrint and Digital Marketing Attract Consumers

Marketing experts are rethinking the shift to digital and social media in attracting business. Wholly digitized marketing campaigns have problems in gathering analytic data to learn how to improve business strategies. When consumers think of purchasing a product or a service, they spend time surfing the web and use social media to search for products or services that interest them. Printed materials can capture the attention of consumers, raise awareness of a brand, and encourage consumers to visit a website to find out more details about the product.

In a 2014 survey conducted by the Nielsen company on retail sales, it was determined that 56% of consumers surveyed made major purchasing decisions after they had seen mailed print materials of the products. Social media and digital advertising work together with innovative print advertising to catch the attention of the consumer. Print mailings can be perused at the consumer’s leisure as well as considered when a decision about a product needs to be made.

Provoking_Curiosity_with_Printed_Media_2 (1)Combining Print and Digital Marketing

Cross-media marketing is a business strategy being considered by many companies utilizing print and digital marketing to inform consumers of available products and services. Variable printing is technology that allows personalization of graphics and images as they are being printed (for example, adding names and other information relevant to the person), ideal for direct marketing drives. Social media reaches many people in a short amount of time and can be used to direct traffic to the printed advertising; print media can direct traffic to websites. Rather than being in competition, the different approaches actually complement each other.

Porath Print Source

There are many companies that have started to notice the advantages of cross-media marketing and the benefits of using print materials. Many of our customers at Porath Print Source, a commercial printing company offering products and services relating to print marketing, are using this approach with much success. Our graphic designers are on board to customize all marketing products – including those that are using for digital marketing. Some examples of products that could enhance the business are:

  • Booklets that are suitable for directories, catalogs and instruction manuals
  • Brochures that can provide a quick reference guide
  • Business cards that are easy to hand out
  • Checks with fraud preventative features
  • Flyers to promote an upcoming event
  • Newsletters to update readers of the latest facts
  • Postcards, an easy way to share information

5 Reasons Your Nonprofit Needs a Brand

5_Reasons_Your_Nonprofit_Needs_a_Brand_2If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising more successful, its benefits go far beyond bringing in more money. Here are five reasons why a nonprofit needs good branding.

1. Increase Awareness

Creating a brand for your nonprofit helps people learn about it and remember it. Your organization’s branding should be clearly visible on all your print media to help it become familiar and recognizable. Branding can include your logo, motto, colors, unique design, and message among other things. Distributing print products, such as cards or bookmarks, with your name and logo is a good way to build awareness. Brochures are excellent for explaining your organization’s mission in more detail. You can create and order custom print products for your organization at Donate My Share.

2. Build Trust and Emotional Connection

People are far more likely to trust a nonprofit if they are familiar with it. Branding builds familiarity by letting people know the good things your organization does. For a stronger emotional connection, you can tell stories about people your nonprofit has helped or about other things it has accomplished. Because stories are more memorable and moving than facts, they make excellent content for your nonprofit’s brochures.

3. Make Your Nonprofit Distinct

There are probably nonprofits similar to yours in your area. Nevertheless, yours is unique. Branding tells your audience just what is unique about your nonprofit. Stories about your organization’s accomplishments help distinguish it from others. Putting your name and logo on all your media with consistent colors and themes, including business cards and stationary, also contributes to your unique and unified message.

4. Control Your Image

If your nonprofit doesn’t manage its own public image, its image will come entirely from what others say about it. Some people may give others a negative impression of your nonprofit because they don’t like it or don’t understand it. Even well-intentioned people may unintentionally misrepresent your mission or leave out important aspects of it. Managing your image involves getting the message out about what you are doing – always accompanied by your logo, motto, colors and unified design. Good branding enables you to get your nonprofit’s real message out to the public and allows your supporters to easily be brand messengers, rippling the message to their networks and beyond. Furthermore, showing people the good things your nonprofit does helps them see it as a positive influence, rather than another organization asking for their money.

5_Reasons_Your_Nonprofit_Needs_a_Brand

5. Increase Participation

People are far more likely to donate to an organization, volunteer with it, attend its events, or seek its services if they’re familiar with that organization and feel they can trust it. They’re even more likely to participate if they feel an emotional connection to the nonprofit. Once your organization has built trust and emotional connection with people through good branding, you can use that connection to give them opportunities. You can put your name and logo on brochures outlining volunteer opportunities and on cards or flyers announcing special events so people will recognize the information as coming from an organization they trust.

Print Media with Your Nonprofit’s Brand

To increase awareness, trust, and participation, your nonprofit needs print media that carries its branding. One good place to get custom print media is Donate My Share (www.donatemyshare.com), where customers can upload their organization’s logos and photographs to create business cards, stationery, donation envelopes, brochures, and other forms of print media with their nonprofit’s branding.

What to do during the RNC.

RNC_logo_revise-2.ca

If you don’t want to fight the crowds trying to take advantage of the free admission to the Rock and Roll Hall of Fame – check out some of the fun things available in Northern Ohio in the middle of July.

FESTIVALS:

FliteFest – July 14-17 – www.flitefest.com
Learn about and build your own radio-controlled aviation.

Hudson Wine Festival – July 15-16 – www.hudsonwinefestival.com
Over 150 wines from local, national and international producers as well as select craft beers and spirits.

Cleveland Irish Cultural Festival – July 22-24 – www.clevelandirish.org
Irish bands, step dancers, children’s activities, plays, food & exhibits.

Island Fest – July 15-17 – www.kelleysislandchamber.com
Kelley’s Island Christmas Parade, fireworks, unique crafters, live entertainment, evening street dances, games, and more.

EXPLORE:

Amish Country – http://www.northernohiotourism.com

Cuyahoga Valley Scenic Railroad – http://www.cvsr.com

Kelly’s Island & Put-In-Bay – http://www.shoresandislands.com

Geocaching in the Cleveland Metroparks – http://www.clevelandmetroparks.com

Ohio Wineries – http://www.discoverohiowines.com

Solutions – Wine holder

A summer conference was the perfect opportunity to be creative with the theme and really make a splash.

Beautiful wine carriers were embossed with the name and logo of the organization, wine labels were designed in line with the conference theme and then personalized tags were affixed. The result was stunning and really carried the hoped for impact.